And stay tuned to for all of our follow-up coverage throughout the day!
And it's not going to happen. So as far as we know there's no Apple TV SDK. There's still a possibility that the Mac Pro and iMac were updated but just didn't get the nod for the big presentation.
So that's it everyone. Thank you for joining us on our meta-liveblog.
Tim Cook is gone. And with him, my hope.
(He's also noting more about empowering people to make a difference in the world. So much of that today.) [Ars]
Apple empowers people, makes a difference, etc etc WHERE IS MY ONE MORE THING.
Come on Tim, I need my one more thing.
Right now we're in recap mode, going over Mountain Lion, iOS 6, the new hardware. It's been an impressive presentation, for sure.
Tim is wrapping up. In a suave Southern style.
Image courtesy GDGT
Will there be one more thing? Apple TV apps, hopefully?
And here comes Tim Cook again, to a rousing applause.
Wow, I'm impressed that it goes all the way back to 3GS
Shipping this fall, supporting iPhone 3GS and later, 2nd and 3rd Gen iPad (seeya, original!).
iOS 6 available in beta today for devs.
Other highlights that won't be getting much attention here: better privacy settings, store modifications, Game Center challenges that let you call out your friends, Lost Mode sends a phone number to your lost device so that whoever has it can tap it and call the phone number back. [The Verge]
I love that it gives a live ETA at any time during your trip. Because I'm always pretty much freaking out about being late. Because I am always late. This will let me be aware of how late I am in real time. [Ars]
It looks like... turn by turn directions. That's not a bad thing! If anything it's reassuring.
Here's turn by turn directions, now. Siri is giving very polite directions.
Flyover seems like a decent substitute, incredibly detailed looks at landmarks and such. Still, it's an aerial view for what it's worth.
StreetView is the one thing Google has such a massive head start on, I can't imagine that Apple's offering there is robust yet (if it exists). But maybe people won't miss it?
Apple Maps also does 3D mode, which is a whole lot like Google 3D mode in Android. But does Apple have a StreetView competitor?
This is the part of the demo where everyone on Google's geo team breaks out the Pepcid.
All the maps are vector-based; you can zoom in and out, rotate, see buildings appear and disappear.
Another new feature: Flyover. Apple's been flying around major metro areas to build 3D maps (just like Google just announced!).
It does seem like when it comes to mapping and asking for functions, Apple and Google are.... going in the same direction.
(sorry. so sorry)
Naturally, Siri integration is here. Ask her how to get where you're going, she'll get you there. Ask her for a gas station, she'll show you what's nearby.
Traffic routing works on the lock screen and with Siri. [Ars]