This is key about AT&T's center: It'll drive customers to apps in existing stores or your own mobile site, not just eat into the Android Market.
AT&T's launching a "next gen" app center that'll pimp HTML5 apps and Android apps.
And the source code is going open source later this year.
It's available today at developer.att.com/ARO.
Interesting that Words with Friends hits 2 different backend servers for the actual and 3-4 additional servers for ads. Zynga says it helped out on the Android and iOS apps.
Pandora "runs longer on a single charger" than it used to after using ARO to really see into how the app was affecting what was happening in the phone at a deeper hardware level.
Pandora was one of the first to use ARO--pronounced "aero"--and they're vouching for it reducing how much bandwidth the app uses and makes it use less battery power.
It offers "the same kind of visibility" into phones that only hardware engineers used to have, according to AT&T.
It's interesting that one of the features of AT&T's application resource optimizer for Android is consuming less bandwidth.
AT&T's sustainability program for devices: a new charger standard, less packaging waste (can you guys make them prettier too?) and initiatives. I like standards.
Mic check, hello.
AT&T Cloud Architect is a developer-centric cloud, which is designed to be superflexible for devs to take advantage of.
I really like AT&T's graphics this year.
AT&T CTO Jon Donovan doesn't have a killer mustache, BUT I like him anyway.
"Connectivity is going to be like oxygen," says Donovan. One only hopes that supply gets steadier then.
This past year, AT&T added 500,000 square miles of coverage and 150,000 network improvements. I can vouch for the latter, anyway.
AT&T thinks its LTE architecture is superior because it places the active radios near the antenna on most sites, because it delivers "more responsive connectivity" since it places users closer to it.
CTO Donovan is talking about AT&T's unique strategy of blending HSPA+ and LTE to create 4G in as many as places as possible during the LTE rollout.
Developers! You get free access to AT&T's APIs to do exciting things, after you pay them $99.
This is the Beam browser--it lets you easily share stuff you're watching on your TV with, say, your iPad or vice versa.
Some of the new U-Verse stuff sounds amazing, in terms of apps. AT&T's basically talking about APIs that are gonna let apps interact with U-Verse more powerfully.
Oh hey, speaking of LTE, might that Nokia phone have it onboard? Nokia is definitely in the house here, so expect something.
Things I'm expecting: Nokia's Lumia 900, some LTE Android phones from the usual suspects, more 4G announcements, and hopefully a surprise or two, like AT&T officially switching its logo to the Death Star.
What're you hoping for?
Oh guys, if you wanna comment, you should do that right here. Sorry about the split, hopefully we'll have commenting on our liveblog platform sooon.
If you don't have a fantastic mustache like AT&T wireless chief Ralph de la Vega, you don't deserve to be a telecom CEO.
I'm using an AT&T LTE phone to deliver the good AT&T news today, from the beating heart of AT&T's temporary Las Vegas headquarters at the Palms Resort and Casino.
If it goes down, prepare for intense mockery.
Hello! Who's ready to see some phones, some GEES and some fancy charts about how much data ya'll are eating?
