Gizmodo

Who thinks Steve Jobs is going to show up in a few minutes?

You can also change the tuning of the guitar strings without tuning them in the physical world. You just change them in the app.

Hey, if you want to get up for a bathroom break, now’s a good time. Getting snoozy. Just run back in 2.

Nope, not working.

Ouch, a communication problem between the phone and the cable. I’m sure Scott Forstall wants them to hurry up and get off the stage so the next guys can come on.

The Island is screwing up their demonstration.

By selecting different amps from the list, the guitar sounds different in the live demo – oops, technical difficulties. Two in one day!

Looks like Sawyer from LOST:

Their app connects and iPhone to an amp to a guitar and adds a load of amp effects.

Josh Holloway from Lost apparently is on stage with a guitar. Tell us spoilers!

People are getting antsy. iPhone apps are great, but they’re all here for the iPhone hardware. Is it? Isn’t it? Nobody knows! Tell us Forstall, tell us.

That’s it for zipcar. Now for the final demo, Line 6 and Planet Waves. Line 6 makes guitar amps, Planet Waves makes the iPhone app ChordMaster.

Tapping the unlock button actually unlocks the car. It’s pretty cool.

Reserving works by simply setting the time you need it. Tapping a horn icon actually activates the car’s horn.

The interface includes facts about the car you want to rent, like how many people it will fit, etc.