To get caught up on today's event, check out our coverage below:
iPad Mini: Everything You Need to Know
Apple's New iMacs Are Crazy Thin
We'll see! Thanks again for tuning in.
I think there are a lot of budget-minded shoppers who will still be drawn to a $200 Kindle Fire HD or Nexus 7, as opposed to shelling out an extra $130.
Thanks for joining us, everyone! We'll be continuing our coverage throughout the day, so stay tuned.
Yeah—in terms of sheer IMPRESSIVENESS, the mega-skinny iMac takes the cake for me. It looked fake.
And... that's all she wrote.
No Ping 2.0 for you! But a whole lot of stuff to chew on. The big winner might be that iMac, to be honest.
No new iTunes.
Looks like this is it, now media are being ushered over to a hands-on area.
Now we're on to the thank-yous to the people who work hard to make Apple stuff.
Three iPads in one year. Not bad!
Thorough to the point where we're expecting Tim to start going over his Crossfit regimen.
This is a recap of Apple's full year, by the way, not just today's stuff.
Very eager to see what if anything makes the iPad Mini $130 better than a Kindle Fire HD.
There hasn't been a One More Thing in some time. Don't bet your iPad mini on it.
Right now Tim's just running down everything that's been announced. Apple does love a recap.
Either we're going to do ONE MORE THING with iTunes or we're out.
Tim Cook takes the stage again, talking up even more innovation. iTunes time, probably?
That price still seems a little crazy to me. Big, big Apple premium there.
iPad Mini ad now, showin the iPad Mini doin iPad Mini stuff.
For Wi-Fi, two weeks later for 4G.
Both the fourth-gen iPad and iPad mini are available for preorder this Friday, shipping Nvember 2nd.
Apple is still selling the iPad 2.
You'll pay a $130 premium on top of that for a 4G model.
For reference, a 16GB Kindle Fire HD costs $200 and has a better display and a strong ecosystem JUST SAYING.
iPad Mini starts at $330 for 16GB.
OH MAN PRICE.
Phil's back on stage, talking smart covers.
And I'd like to point out that we're not seeing many people negotiating that superthin bezel in the video. A lot of portrait mode usage.
The interior looks insanely packed, just like the iPhone 5, which may or may not cause more fistfights and strikes at Foxconn.
The mini has the thinnest, longest single-cell battery Apple has every designed.
Also as you may have suspected, Jony Ive pronounces "aluminum" as "ah-loo-mi-nee-um".
All those same lovely pastels. Match your iPad mini to your tween's socks!